How your marketing image affects your business

I’m a big believer that the quality of your companies marketing effects that of your business. Whether in a face-to-face meeting, your website, company logo, company photos, website copy or signage it all builds up a picture of your company in your potential or existing customers minds. Video is no different.

Now of course we all conduct our marketing efforts in particular ways to attract our ideal customer. We might create something that is ‘fresh’ if that’s the right thing to do – or professional if that’s what our customers like. But who likes a blurry photo? Who likes a badly designed logo? And who likes a cheap off the shelf video?

So many things go into producing a video from content to camera angles, sound to lighting and talent to editing. If one piece of the puzzle isn’t right is can make the whole video fall to pieces. Have you ever watched a video that was good in every way, but the sound had that really bad buzzing? Or a company video that had the odd shaky shot? Did that stick in your mind and if so what did that make you think of that company?

I tell you what I think… if they don’t take care of themselves how can they possibly take care of my company?

This is why big brands and successful businesses plunge money into paying other people to do their marketing – whether internal employees or external suppliers – they understand you pay for what you get.

Look at Apple. They release video content weekly most of the time and all of it is professional. Same with Google, Microsoft, Sony and many more. There is a trend that they all do it and are all successful businesses. You might argue “well they have the money”, well so can you…

Quality marketing done the right way should achieve a return on investment for any company. Whether developing a quality brand, distributing quality literature or creating a user-friendly website, if it is done with the customer in mind from the very start then a sizeable return on investment should be easily achieved. Video is absolutely no different.

In fact, we focus on this from the very start of our conversations with our customers. We don’t ask you what you want, we discuss what your company needs and then go on to chat with you about how we are going to get that in front of your customers. That is why we believe that of our 120+ customers 95% have come back to us – because we generate a solid ROI for them.

We are so confident of this that we are proud to announce our new video marketing service. With three packages priced and built to be accessible for any size of business we are guaranteeing a ten times return on investment from them. Guaranteed or we keep going for free until we do achieve it.

Not only that but you can also get all these benefits as well…

#VideoIntroduction

Strategic video that works for your business tracked and mointored

  • Yearly video strategy meeting
  • YouTube channel setup 
  • YouTube channel analytics monitored every quarter

#VideoWithPurpose

5 x return on investment guaranteed or month by month thereafter free until we do

  • Unlimited advice and guidance on video marketing
  • Quarterly video strategy/update meetings
  • Quarterly video performance report
  • Advice on optimisation of YouTube channel and videos
  • YouTube channel analytics monitored monthly
  • Recommend marketing activities on video content
  • Access to library of video tutorials

#VideoExpert

10 x return on investment guaranteed or month by month thereafter free until we do

  • Unlimited advice and guidance on video marketing
  • Quarterly video strategy/update meetings
  • Monthly video performance report
  • Optimisation of YouTube channel and videos
  • YouTube channel analytics monitored weekly
  • Recommend marketing activities on video content
  • Access to library of video tutorials
  • Video hosting managed
  • Unlimited technical support on video content
  • Video marketing training workshop

This service in addition to video production will ensure your company uses video with a strategy. It will service a purpose and do what we all want – achieve a ROI.

If you haven’t kick started your video campaign, why not? We would love to chat.

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