Alluringly bespoke and beautiful bed product videos to boost sales and brand awareness
Project Objectives
And So To Bed approached us wanting to refresh their video and photography content for use across their socials, website, display advertising and media. Their brief was to create a mixture of high-end video and photography content of their premium and luxurious products as well as create some elegant and stylish brand awareness videos.
Our Solution
High-end was the order of the day with all pre-production, set design, production and post-production taken care of in-house. We dressed glorious room sets to put each bed in its perfect setting with complementary furniture and furnishings. Photography and video were shot to boost sales and we brought the brand to life through aspirational and lifestyle video content perfect for social and sales use.
“We had such a great time working with you and the whole team too"
F&Qs: Lifestyle product video content
What are product videos and how do they improve e-commerce conversion rates?
Product videos help e-commerce teams increase conversions by showing texture, scale, features and “in use” benefits that product photos can’t always communicate.
What deliverables should e-commerce managers request for product video campaigns?
Most teams request multiple aspect ratios (9:16, 1:1, 16:9), silent-friendly captioned versions, 6–15s ad cutdowns and clean website edits per product.
How do you plan a scalable product video shoot for multiple products or collections?
Build a repeatable template: consistent lighting and framing, a shot list per SKU, shared set-ups and a clear naming/asset system so teams can publish quickly across channels.
How do brands use product videos to strengthen brand positioning and premium perception?
High-quality product videos reinforce brand cues - lighting, styling, pace, music and tone - so brand teams can communicate quality, craft and trust at a glance.
How do brand teams repurpose product videos into a full content campaign?
Start with a hero edit, then create cutdowns by benefit, feature and audience segment - plus stills/grabs and b-roll - so the campaign can run across web, email, social and retail partners.