Emotional storytelling through motion graphics to raise awareness of gambling addiction in the Asian community
Beacon Counselling Trust approached us to create content that raised awareness of gambling in the Asian community. This was to be in the form of a real-life case study video that they could use at events, pitches and online to help more people with gambling-related addictions to support the area.
The person in the case study did not wish to be identified, so we felt 2D motion graphics animation was the perfect solution for this brief. After having research calls, understanding the story and speaking to focus groups, we developed a powerful script, all complemented by 2D animated visuals to bring the story to the bring screen. The work was voiced by the real person behind the case study - adding power.