A 2D motion graphics animtion to welcome young people to a charity for support
This is looking awesome, I think it's great!
Project Objectives
Brathay approached us to produce a 2D motion graphics animation to support young people who are anxious about visiting for the first time. Brathay helps young people feel confident, supported, and ready to thrive in their communities. They help people facing challenges like: anxiety, struggles in life or not feeling like their best self.
They felt they had a challenge where people came to the charity and were unsure what to expect, they wanted to create a piece of work they could easily send to new visitors and show to make people feel more informed about Brathay and what they do.
Our Solution
Our first stage was to understand the target audience, we compiled research based on the demographic and from this produced different designs that we felt would resonate with the target audience, using similar successful campaigns in the charity sector as a sounding board.
Once the client has alignment on look and feel, we support drafting the script and crafting a full storyboard to bring to life the Brathay story. It was key we included all the main points the client wanted to include to ensure new visitors felt safe and welcome.
We then got this animation into build and crafted a piece of work the charity are proud to showcase.
