Knitting together a narrative driven brand film of pure textile excellence
Camira Fabrics wanted a video to modernise their Camira Knit marketing message with a brand film for the service. With bespoke design and manufacturing capabilities, Camira wanted to showcase it’s key strengths and benefits in a 90 second process led piece of content that highlighted the quality and detail that goes into each and every project.
This was all about the detail. We used a probe lens to capture the microscopic elements and give you a deep dive into the heart of the knitting process. Through the film, we wanted to engross our audience with quick moving shots and teasing visuals but with strong purpose. The video showed the process all the way from design, right through the final product manufactured to perfection.