Camira Fabrics

A hard-hitting launch video for the UK’s largest textile firm turning plastic into fabric

Type of Video
Product Launch

Project Objectives

Working with Camira we produced a short video for their latest fabric that was seasick of plastic, Oceanic. We needed to build a creative story that portrayed the journey from waste to product in an emotive and inspirational way, while harnessing the beauty of the ocean and it’s colours.

Our Solution

We told a story. We showcased the damage plastic was having on our environment and its wildlife. We showed how Camira and their partners are driving a change for good within their industry while creating a beautifully elegant fabric, inspired by the ocean through it’s waves and ocean sounds to contribute to their launch - with all social dimensions considered!

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