Bringing personalisation to the screen for Contentful through baking

Project Objectives
Street Agency asked us to support them with videos for Contentful. Asked to bring together social-first assets for proliferation across their channels, we produced over 15+ videos from an event shot in the Great British Bake Off tent as part of an event with key customers.
Part of the filming day focused on capturing interviews at the baking stations and a panel discussion.
Our Solution
This setup allowed us to create an event video and multiple assets focusing in on the benefits and features of Contentful's platform.
Different content featured different speakers and showcased different elements of personalisation in the software to give the client dynamic and wide-ranging video content for long-term use in a fun and punchy style.