Helping a fashion brand with a first-time TV ad
Project Objectives
Fashion Friendly approached us, wanting to take their first steps into the world of TV advertising. A traditional company that always sold via brochure, they wanted to explore the ultimate form of on-screen exposure and wanted our creative support in doing so. The ask; to bring their most popular products to the screen with a low-budget, creative and audience-friendly TV advert.
Our Solution
As a clean and elegant brand for the over 50s, we wanted to make a TV advert that would appeal, with airtime planned on ITV1. Keeping the budget low, we decided to hire a house location and models and concentrate on the clothing. This advert was 30 seconds and crammed with dresses, skirts, shirts, footwear and garments as we brought Fashion Friendly to the masses with a successful campaign.
F&Qs
What is the best TV advert production company in the UK for fashion brands?
The best UK TV advert production partner for fashion brands will handle concept-to-delivery, cast and styling and broadcast-ready post-production while protecting brand consistency across every cut.
How much does it cost to produce a fashion TV advert?
Fashion TV advert costs vary by concept, locations, talent, crew size and post-production (edit, colour grade, sound mix), so most brands scope budgets around production complexity and deliverables.
What deliverables should marketing managers request for a TV ad campaign?
Beyond the broadcast master, marketing teams should request cutdowns (15s/10s/6s), social-first versions (vertical and square), captioned edits and multiple aspect ratios for UK and international channels.
How do fashion brands adapt a TV advert for social media and paid campaigns?
Fashion brands usually repurpose the TV ad into shorter, platform-native edits with faster hooks, on-screen messaging and product-focused cutdowns to improve performance on Meta, TikTok, YouTube and LinkedIn.
How long does it take to produce a TV commercial for a fashion or lifestyle brand?
A typical UK TV commercial timeline is 4 - 8 weeks from creative development to final delivery, depending on approvals, shoot days and post-production requirements.