Helping a fashion brand with a first-time TV ad
Project Objectives
Fashion Friendly approached us wanting to take their first steps into the world of TV advertising. A traditional company that always sold via brochure, they wanted to explore the ultimate form of on screen exposure and wanted our creative support in doing so. The ask; to bring their most popular products to the screen with a low-budget, creative and audience-friendly advert.
Our Solution
As a clean and elegant brand for the over 50s we wanted to make a TV advert that would appeal, with airtime planned on ITV1. Keeping the budget low, we decided to hire a studio location, models and concentrate on the clothing. This advert was 30-seconds and crammed with dresses, skirts, shirts, footwear and garments as we brought Fashion Friendly to the masses with a successful campaign.
