A collection of stylish, unique and vibrant hotel brand videos to increase bookings
Project Objectives
HRH Hotel Group came to us with a clear challenge: create a suite of films that could span eight distinct brands and properties - without losing what makes each one special. They also wanted an all-encompassing brand film showing their range of properties.
Every location’s personality needed to shine on screen across their hotels, bars and pubs, while also capturing the character of the surrounding area so each film felt rooted in its destination.
The goals were simple and commercial: strengthen brand awareness, drive more bookings and encourage guests to spend more across the on-site experience during their stay.
Our Solution
We developed a dedicated storyboard and treatment for each property before filming, ensuring every hotel, bar and pub had a clear creative direction and its own distinctive tone. We worked with the local teams to understand the place's character and target customer.
On shoot, we used a mix of actors and real lifestyle moments to create premium, story-led films - designed from the outset to be cut into short, vibrant edits for social and digital campaigns.
The result was a set of films that let each location’s personality lead, while still feeling unmistakably part of one cohesive brand world - capturing HRH’s values, experience and offering across the group.
I've enjoyed working with everyone; the quality of work is fantastic. They "get it", we got great value for the budget and I'd have no hesitation in recommending them.
Results
By pairing a hero brand film with property-specific edits, HRH had the right content for every stage of the customer journey: awareness on social, consideration on the website and reassurance at the point of booking.
What makes a good hotel brand film for a luxury hotel group?
A strong luxury hotel brand film does more than show rooms - it sells the feeling of the stay. The best hotel films focus on atmosphere, service and experience: arrival, interiors, food and drink, spa/leisure and the small details that signal “premium” on screen.
What’s the best video length for a hotel website and social media?
For luxury hotels, the “best” length depends on where the video will live:
- Hotel website hero film: often performs best around 60 - 120 seconds (enough time to build emotion and trust)
- Paid social ads (Meta/Instagram/LinkedIn): typically 15 - 30 seconds for attention and action
- Organic social (Reels/TikTok): often 6 - 20 seconds per cutdown, with multiple variations
- YouTube/brand storytelling: 90 - 180 seconds can work well for a deeper narrative
That’s why we usually recommend producing one premium master film, then creating a set of cutdowns in the right formats (including vertical 9:16) so your content works across your full marketing funnel.
What should we look for in a luxury hotel video production company (UK)?
If you’re marketing a high-end property in London, a countryside retreat in the Cotswolds, or a multi-property group across the UK, you’ll also want a team that understands how to capture experience - not just spaces - so the film supports both brand perception and boosts enquiries and bookings.