Creating Segmented Social Content to Increase the Size of Ibiza Summer Summit

Project Objectives

Agency Hackers is an international membership community that hosts live and online events for independent agencies to make connections, share their experiences and gain insights into their industry. While they organise between 15 and 20 interactive online events per month, the biggest live event in their calendar is their Ibiza Super Summit, during which members of the Agency Hackers community meet in Ibiza for two days and three nights of talks, workshops and networking pool parties.

When we were approached by Agency Hackers, they were keen for us to capture the inspiring events and electric atmosphere of their Ibiza Super Summit, then transform the proceedings into various pieces of segmented video content to be used across their social media and paid advertising campaigns. By targeting multiple audiences with their video content, Agency Hackers were hoping to double the attendance of their next Ibiza Super Summit. Needless to say, Reel Film were up for the challenge!

Our Solution

After discussing the different audiences and platforms Agency Hackers intended to target with this campaign, we realised we would need to capture lots of content in order to produce the various videos. Packing our filming equipment, passports and swim shorts, Reel Film set off for Ibiza to attend Agency Hackers’ latest Super Summit.

To showcase the location, activities and Ibiza vibes, our camera crew took numerous candid shots during the talks and workshops, while pulling some attendees aside for unscripted talking heads segments. As the sun was setting, our drone videographers were crucial in capturing every angle of the networking pool party, as well as the beautiful views from the Ibiza shoreline.

While our film crew were still in Ibiza, our footage was sent back up North to our editors via a remote link, so that they could start stitching it together for different formats. Within 24 hours of the shoot, the Ibiza Super Summit was committed to screen in a set of videos ranging from 15 seconds to 2 minutes long, each taking advantage of the best material to suit their specific purposes.