Helping launch a new supermarket product with social-friendly video content for families
Project Objectives
Jackson’s approached us to produce social-friendly video content for their new Tiger Bloomer. The aim was to target families with this new line of bread in their range. The brief was to create adorable, watchable and family-friendly content that they could use to raise the profile of the brand and awareness of the product with a light touch through video production and product photography.
Our Solution
The help of children’s TV presenter Sam Nixon was enlisted as we held a Tiger Tea Party for children with a reading of the iconic children's book, The Tiger that Came for Tea. Multiple social assets were created at different lengths across Meta channels and TikTok to engage and interact with families across the UK to support the launch of this new product range in supermarkets across the UK.