Re-engage Boosts Awareness With Festive Video Campaign
Project Objectives
Re-engage, a charity that supports older people through isolation and loneliness, asked us to craft the main piece of media for the biggest charity fundraising campaign of the year - Christmas.
They wanted to shine a light on the isolation older people experience at Christmas and how their services help in an emotive and narrative-driven animation.
Our Solution
We crafted the journey of Peter, from loneliness to friendship. With a team brought in to complement our in-house rockstars, including talent from Aardman Productions and Paddington - we were set to make something truly special.
With all scripting, storyboarding, animation and production handled by Reel Film, we were delighted to support Re-engage with their biggest appeal of the year.
The film was shortlisted in the 2025 Charity Film Awards.
FAQs
How do Christmas campaign videos help charities increase donations?
Christmas campaign videos help charities emotionally connect with audiences, highlight impact stories and encourage viewers to donate during the festive giving season.
What size team worked on this Christmas campaign animation?
We had a team of seven people working on this. A Producer, Director, Designer, Storyboard Artist, Animator, Compositor and Editor all playing vital roles in the creation of this festive fundraising animation.
What are the key elements of a successful charity Christmas video?
A successful charity Christmas video features authentic storytelling, festive visuals, a strong message and a clear call-to-action to inspire support and sharing.
Why should charities invest in video for holiday campaigns?
Video content boosts visibility, engagement and trust - making it easier for charities to reach new supporters and drive action during Christmas campaigns.