Using 3D animation for a game-changing product launch
Project Objectives
Sepura plc are the industry leader in critical communications and, as part of their status, wanted help bringing a new, innovative, and industry-changing product to market. Their LTE radios are changing the face of emergency response communication and they required a heroic, impactful and eye-catching piece of content to bring this to customers around the world.
Our Solution
We wanted to create the wow factor with this global product launch. The product is hard to show visually, so we creatively decided that animation was the route to explore – specifically using 3D visuals. High-quality renders of the product in a revealing manner with stock footage used to enhance the narrative – complemented by key feature callouts created a product film Sepura is proud to now showcase online, in pitches and at trade events.
