Using visual content for streamlined and effective health and safety inductions

Project Objectives

Severfield plc are the UKs premier structural steel company having constructed iconic buildings such as The Shard, Olympic Stadium, Google HQ and many more. The company, listed on the UK stock exchange, wanted to streamline their induction processes for new starters, contractors and visitors across their factories, construction sites and offices. They wanted the content to be personable, full of information, clear and engaging.

Our Solution

Severfield didn’t want your out of the box typical induction video. They wanted them to creatively stand out as we helped them shape their new induction process which resulted in the production on six videos; Site, Factory, Office, Contractor, Visitor and Core Induction videos.

We spent nine days filming across their locations in the UK and Ireland to produce a suite of six short, sharp and engaging videos they now use to induction every person who interacts with the steel firm. They’re different, dynamic and diverse and years on are still used by the steel company today.