Accelerating the North’s premier driving experience with video

Type of Video
Company Video

Project Objectives

Start-up business, SIM Track Driver Performance Centre, wanted a video to help kick-start their marketing activity with a new business to attract both budding racers and company corporate days. Their aim was to showcase the professionalism of the setup, technical excellence of equipment and amazing location of Ginetta cars in a short and sharp fast-paced video.

Our Solution

We wanted to play on the premier driving experience feel, focussing around a driver. Our storyboard illustrated what a driver would see from lights out to the chequered flag with state of the art facilities, loads of tracks, choice of cars, data analysis to rival the best and an amazing location in Leeds. All in a 90-second flat-out company video they can be proud of. The facility is so good, we even went on our own company day!

100% perfect! Amazing job guys, so pleased with this work. Thanks for all your efforts with it. Been a pleasure working with you all on this project.

Adam Croft, Managing Director

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