Snackable social media video production for a new product launch
Project Objectives
Camira is a leading supplier of fabrics, designing and manufacturing premium contract fabrics across the world.
They approached us with their latest product, Upland, for which they wanted video content to support the launch of the product online.
With key benefits to showcase as well as colour, inspiration and texture - this was a brief we were excited to get stuck into.
Our Solution
Short product video content for social media needs to be snackable, watchable and clear.
Camira is all about style, so we took the outdoor setting from which Upland comes and turned it into our set. We chose to highlight the people behind the fabric and bring the story and expertise of Camira to life.
With long-form and short-form content produced, the client was armed with an asset bank of content for launch.
They're like an extended part of the team, the feedback we get from customers on the content is always really positive.
Behind the Scenes
Short-form snackable content