Social Friendly Video Drink-Driving Awareness Campaign
Client Objectives
The main objectives for North Yorkshire Police were to raise public awareness about the dangers of drink driving during the festive season, reduce drink-driving incidents and related accidents and engage a broad audience with an impactful, shareable message that would resonate across communities.
Our Solution
To achieve these goals, we tackled a vertical reel video optimised for mobile and social platforms. The production involved a multi-location shoot spanning five locations and featuring three actors, with authentic emergency service participation including fire engines, a police car, and a hospital scene. The creative approach focused on hard-hitting, point-of-view storytelling to emotionally connect with viewers. The campaign was integrated across social media, and public sector communications to maximise reach and impact.
Reel Film partnered with North Yorkshire Police to deliver a high-impact Christmas campaign designed to raise awareness and reduce drink-driving incidents. The campaign leveraged a vertical reel format and a multi-channel social awareness strategy, targeting both TV and digital audiences - especially marketing teams in the care and public sectors seeking effective, emotive advertising solutions.
Production Process
Pre-production included scripting in collaboration with North Yorkshire Police, storyboarding key scenes for narrative clarity, casting actors and sourcing locations. The team also managed logistics such as securing road closures and arranging props like fire engines, a police car and hospital equipment.
Filming took place over two days across five different locations. Close coordination with emergency services ensured both safety and realism throughout the shoot, with every detail planned to deliver authenticity and impact.
Post-production focused on editing for maximum emotional impact, sound design and colour grading. The final assets were versioned for both vertical/social formats, ensuring adaptability for all campaign channels.
FAQs
What are the key benefits of using social video campaigns for marketing teams?
Social video campaigns help marketing teams increase brand awareness, drive higher engagement rates, and deliver measurable results across platforms like Facebook, Instagram, and TikTok. Videos are highly shareable, making it easier to reach wider audiences and boost campaign return on investment.
How do you measure the effectiveness of a social video campaign?
Effectiveness is measured through metrics such as views, watch time, engagement (likes, shares, comments), click-through rates, and conversions. For marketing teams, tracking these KPIs helps refine strategies and demonstrate campaign value to stakeholders.
What’s the typical production timeline for a social video campaign?
A standard social video campaign can take 2 - 8 weeks from initial concept to final delivery, including planning, scripting, filming, editing and approvals. For time-sensitive campaigns, such as seasonal promotions, timelines can be adjusted to meet deadlines.
How can social video campaigns be tailored for Christmas marketing?
Christmas social video campaigns often feature festive themes, emotional storytelling and calls to action that resonate with holiday audiences. Marketing teams can leverage seasonal visuals, music and messaging to create content that stands out during the busy holiday period.
What are the best practices for launching a successful Christmas video campaign on social media?
To maximise impact, marketing teams should plan early, use targeted ad placements and incorporate Christmas-specific keywords and hashtags. Engaging visuals, timely posting schedules and interactive elements like polls or giveaways can further boost reach and engagement during the festive season.