Driving brand awareness in the automotive sector with picturesque video
Project Objectives
Spirit of 48 approached us looking to build a partnership bringing them to the screen on a regular basis. They wanted heroic, inspirational, and classy content to drive brand awareness and showcase the ultimate vehicle on the road in all its glory: The Land Rover Defender. This content is to support their next stage of growth globally.
Our Solution
We were certain from the outset - we need to make the Defender the hero. The first video had the creative to tease this incredible piece of machinery in the picturesque Yorkshire setting. We showcased the vehicle in different environments with inspiring music - all fronted by the brand-new Spirit of 48 brand.
