Development of food seasonings brought to life in stop-motion animation
After the success of our first project with The Dalesman Group, they asked us to create content around the development capabilities. It was important to educate customers on their unique points, capacity and creativity when it came to developing spices to build trust of a reliable supply chain partner. We were tasked to bring this to life with a visual style that would capture the imagination of prospective customers.
When we’re working with food, let’s get it involved! We decided to go with a creative stop-motion visual style that was illustrated with food, seasonings and ingredients to promote key selling points and tell the story of the company's development process. We used a mixture of stop-motion, motion graphics and animated typography to bring this script to screen all narrated with a bubbly and welcoming voiceover.