A step-by-step video guide on how to stay warm on those cold winter nights
After the success of their previous content, The Sleep Council approached us with a brief to create some video content around keeping warm on a winter's night. With their top tips they wanted to create a short video that could be easily understood by all demographics to aid people’s sleep through the winter months.
We brought in an actor from their previous content, hired a location and set about turning the clients top tips into a handy 90-second video. As it was to target all demographics, the video made use of clear visuals, on screen text and a voiceover ensuring it would be simple to follow. We kept the narrative simple, focussing on the tips with an energetic and warm track to complement the shots.