Animation Campaign Highlights Tilsatec’s Sustainable Manufacturing Practices
Project Objectives
Having worked with Tilsatec for five years, they asked us to bring clarity to their sustainability messaging and couple that with the launch of three new green products. They requested this content stand out from their competitors, so as not to show general stock footage of the planet or forests and to create an entirely bespoke piece of media they can use to drive impact.
Our Solution
We decided during ideation that a mixture of 2D animation and video was the way to go, creating a clean and simplistic 2D animation to highlight the key sustainability messages and then switching to video for their impactful product features. This was then broken down to bespoke cut-downs for use on social as the manufacturing company took their high-quality cut-resistant product to the screen once again.
FAQs
How can sustainability videos help companies attract new clients?
Sustainability videos showcase a company’s commitment to eco-friendly practices, helping to build trust and attract environmentally conscious clients and partners.
What are the benefits of using video to promote green initiatives?
Video content makes sustainability stories more engaging and memorable, increasing brand visibility and encouraging enquiries from stakeholders interested in corporate responsibility.
Why should marketing teams invest in sustainability storytelling?
Sustainability storytelling through video differentiates brands, strengthens reputation and supports marketing goals by connecting with audiences who value ethical business practices.