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Learn how you can use video content in your role to engage, inform, and entertain your audiences. 40% of comms teams are already prioritising video. Don’t be left behind.
The Communications Video Playbook
Let video take your comms strategy to the next level
What’s inside?
- Why you should add video to your comms strategy
- Inspiration and examples for comms teams
- How to get started with video
- How to measure impact
Bring your content to life. From events videos to explainers, unlock the full potential of video. Enhance your comms process. People remember 85% more of a message when they see it in a video.
Transform your approach to communications
Reap the rewards.
Whether it’s internal teams or external stakeholders, keep your audience engaged and informed.
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1000+ Days of
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The Video Communications Playbook FAQs
What is the “Video in Communications” playbook?
It’s a free, practical playbook for communications professionals who want to use video more effectively across internal and external communications - so messages land clearly, feel on-brand and are easier to roll out across channels.
Who is this communications video playbook for?
This playbook is built for Heads of Communications, Internal Communications Managers, Corporate Communications teams, and PR/External Comms leads who need video for leadership messages, change comms, culture and values, employer brand and stakeholder communications.
What will I learn about using video in internal communications?
You’ll learn how to plan video content that employees actually watch and understand - covering message clarity, structure, tone, and practical planning so leadership updates, announcements and change communications feel human and consistent.
Does the playbook help with planning and briefing a video production company?
Yes. It helps you create a clearer brief (audience, message, tone, deliverables, channels, deadlines, approvals), which makes it easier to get accurate quotes, avoid delays and produce comms videos that meet stakeholder expectations.
Is this playbook useful if we need an ongoing video partner for communications?
Yes. If your organisation produces regular comms content, the playbook supports a more repeatable approach - so you can plan video series, create consistent formats, and get more usable assets per shoot with a trusted production partner.