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Learn how you can use video content in your role to engage, inform, and entertain your audiences. 89% of consumers want to see brands creating more videos. Time to answer the call.
The Video Marketing Playbook
Let video take your marketing strategy to the next level
What’s inside?
- Why you should add video to your marketing strategy
- Inspiration and examples for marketing teams
- How to get started with video
- How to measure impact
Bring your content to life. From TV ads to podcasts, unlock the full potential of video. Enhance your sales process. 91% of people have watched an explainer video to learn more about a product.
Transform your approach to marketing
Reap the rewards.
90% of marketers say that investing in video marketing has given them a good return on investment.
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500+ Projects
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1000+ Days of
Shooting -
50+ Years Combined
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Video Marketing Playbook FAQs
What is the “Video Marketing & Campaigns” playbook?
It’s a free guide designed for marketing directors, marketing managers, and brand managers who want a clearer, more repeatable way to plan and use video in marketing campaigns - without wasting budget on the wrong format or approach.
Who is this video marketing playbook for?
This playbook is for marketing professionals responsible for campaign performance and brand consistency - especially teams who need video content for LinkedIn, websites, email marketing, paid social, product launches, and ongoing brand activity.
What will I learn in a video marketing campaign playbook?
You’ll learn how to think about video strategically: what to create, how to brief it, how to plan production and how to get more usable assets from a single shoot so your campaign content works across multiple channels.
Does the playbook include a video production brief template for marketing teams?
It’s designed to help you build a strong marketing video brief (objective, audience, message, deliverables, channels, timeline, budget).
How do I plan video content for a marketing campaign?
Start with the campaign goal and audience, then choose the right video type (brand, product, testimonial, social cutdowns). The playbook walks through planning so your video is built for distribution (not just a single “hero” edit).
Is this playbook relevant for B2B marketing teams?
Yes. B2B teams often need video to build trust, explain value clearly, and support sales. The playbook is useful for planning video that works across awareness and consideration - especially on LinkedIn and your website.