The Video Playbook for People Managers

Let video take your people strategy to the next level

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What’s inside?

  • Why you should add video to your recruitment and people strategies
  • Inspiration and examples for people management and HR teams
  • How to get started with video
  • How to measure impact

Bring your content to life. Inject some energy into training and policy with engaging video content. Level up your communications. People remember 85% more of a message when they see it in a video.

Unlock the potential of video in people management and HR Front Cover JPG

Transform your approach to people management

Reap the rewards.

Increased applications. More efficient onboarding. Better engagement and retention. See results at every stage of the employee journey. 

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People and HR Video Playbook FAQs

What is the “Video in People Management & HR” playbook?

It’s a free playbook for People, Talent and HR teams who want to use video to communicate clearly and consistently - across recruitment, onboarding, internal updates, learning content and employer brand.

Who is this HR video playbook for?

This playbook is designed for Heads of People, HR Managers, Talent Acquisition, L&D teams and employer brand leads who need video content that reflects culture, improves understanding and supports hiring and retention.

What will I learn about using video for recruitment and employer branding?

You’ll learn how to plan video content that helps candidates understand your culture and roles faster - such as employer brand films, “day in the life” videos, team stories and values-led content - plus how to structure it for use across LinkedIn, careers pages and job ads.

Does the playbook cover onboarding and internal HR communications?

Yes. It’s built to help you plan video for onboarding, policy updates, change communications and leadership messages - so information is easier to absorb, more consistent and less reliant on long documents that people don’t read.

How does this playbook help me brief a video production company for HR projects?

It helps you create a clearer brief around audience (candidates vs employees), message, tone, deliverables (lengths and formats), timelines, approvals and practical considerations - so you can get accurate pricing and end up with HR video content that’s actually usable across channels.