Why Isn’t My Video Content Performing?

Are your marketing and communications videos not delivering the engagement, leads, or ROI you expected? You’re not alone. Many marketing and communications teams invest heavily in video content, only to find it falls short of business goals. The problem often isn’t the video itself - but missed opportunities, overlooked assets, or gaps in strategy.

A targeted, personalised video audit is the fastest way to diagnose what’s holding your video content back and uncover actionable ways to boost your marketing results.

What Is a Video Content Audit?

A video content audit is a structured review of the videos your business has produced - both those you’re actively using and those sitting idle in your asset bank. For marketing teams, this process reveals what’s working, what’s outdated, and where you can extract more value from your content.

But not all audits are created equal. A generic checklist won’t reveal the unique blind spots in your marketing strategy. That’s why our Video Scorecard delivers a personalised report, tailored to your business and your video library.

Why Your Marketing Videos Might Not Be Performing

• Outdated messaging or branding
• Poor distribution or promotion
• Missed opportunities to repurpose content
• Unclear calls to action
• Gaps in your video strategy
• Lack of measurement and optimisation

If you recognise any of these issues, a video audit can help you identify quick wins and long-term improvements.
 

How Our Personalised Video Scorecard Works

1. Answer 10 targeted questions about your current and past video content.
2. Receive a customised report with instant, actionable recommendations to improve video performance.
3. Get specific steps to boost engagement, increase ROI, and make your video content work harder for your marketing goals.

It takes just two minutes, is completely free and you’ll get your results instantly.

What Marketing Teams Will Discover

• Performance Blind Spots: Discover why some videos underperform and how to fix them.
• Repurposing Opportunities: Identify content that can be refreshed for new campaigns.
• Hidden Gems: Find trends in your video strategy that work.
• Briefing Process Insights: Learn how to improve your video commissioning for better results.
• Asset Gaps: See what’s missing from your video library so you can plan your next project with confidence.

What Does Our Video Audit Uncover?

Our personalised video audit goes beyond surface-level checks to reveal the real factors driving (or limiting) your video marketing success. We review your video content for visible titles and descriptions, ensuring they’re SEO-friendly and optimised for search. We assess thumbnail quality and messaging to make sure your videos stand out and attract clicks. Our audit checks for embedded and technical information that can impact how your videos are found and shared.

We also evaluate production standards, brand visibility and consistency, and audio quality—key factors that influence how your message is received. We look at aspect ratios to confirm your videos are tailored for each platform, and we verify that subtitles are not only present but also accurate and easy to read. Finally, we check that your key message comes across clearly, even with the sound off—crucial for capturing attention in today’s scroll-heavy world.

Why Now Is the Time for a Video Audit

Video is a significant investment for marketing teams. With budgets under pressure and the demand for results higher than ever, getting more from your existing content is essential. A personalised video audit gives you a clear, actionable roadmap—without guesswork or wasted spend.