Surprising and innovative uses of video
One thing we love about our jobs is that everyday is different. Video is so versatile in the way we can piece content together to evoke the right message to the correct audience across the right platform. Over the last few years we’ve come up with our own original unique ideas, as well as our clients coming to us with them. Don’t expect it to stop there, video is evolving on a constant basis, it is now the number one form of marketing and new technologies are getting developed constantly which allows us to consistently develop our offering to clients – that is what is so exciting – we are constantly finding new ideas!
This blog is intended to get your creative juices flowing by detailing three uses of video production you might not have thought of…
Using video to form your business plan... yes really!
Now this is one that is so simple, yet not many people thing of it.
We were working in collaboration with a marketing agency to deliver video content to a blue-chip energy firm in 2014 that contributed to bringing together their next business plan. It was a great way for the chief executives to keep track of their conversations meeting on meeting. Rather than have a 15-minute refresh at the start of the meeting they watched a two-minute, engaging and fun video. They were then immediately ready to move on. It saved time, money and can also be used again and again to refresh the mind. Most importantly it brought a smile to everyone’s face at the start of the meeting and got them in a good mood… we didn’t make any old videos… think Mission Impossible and Star Wars!
Motivate your staff with customer insights… the good, the bad and the ugly!
Some internal business video now that is spread a bit more across the company. We interviewed some key customers for a major UK construction firm to share amongst their staff. Can you imagine boosting staff morale more than a customer saying;
“That job was excellent, the team did some amazing work, on brief, on time and we would love to work with them again”.
Imagine the warm fuzzy feeling that gave the company employees on the inside and how much it motivated them for the work ahead? To hear one of the key customer’s CEO’s, say that on camera. This video wasn’t even to go online; it was purely for the staff.
On the flip side, the things that went wrong were also documented on camera in a very polite and constructive way. Video is a great tool to bring this message across in the right manner to all your employees at once. Reading it in an e-mail can be misinterpreted, but on video we can use tone of voice and facial expressions to ensure the message is heard correctly.
