What does a video production company do?

The term video production company covers a very broad range of businesses operating in the world of film and video. Although the terms are often used interchangeably, typically a video production company focuses specifically on video for the purposes of marketing, broadcast, or for internal use, whilst ‘film production company’ is the term more often associated with film made for cinema or large audience entertainment purposes.

Your video production company is responsible for all aspects of making your video – from the initial creative idea to delivering the final version of your video, to you or your agency partners. The steps of the video production process include creative idea, storyboarding, scripting, scheduling, sourcing ‘talent’ (actors), film locations, music, props, and costumes, providing all the crew and kit for filming, recording voice overs and managing sound design, editing, graphics, and providing the film in the correct formats.