Helping a Technology Company Video Campaign Thrive Across Europe
Project Objectives
Chameleon Technology is a leader in smart energy solutions, providing innovative products that help consumers and businesses make smarter decisions about energy usage. Ahead of their attendance at European Utility Week - a major annual event for the utility industry, hosted in a different European city each year - Chameleon Technology wanted to stand out and drive engagement.
What the Client Wanted to Achieve:
- Build pre-event excitement with talking heads content featuring their team and thought leaders
- Develop engaging animation content to showcase their smart technology products and attract visitors to their stand
- Capture the energy and highlights of the event in real time, with live onsite edits so videos could be published during and immediately after the show
Our Solution
We worked closely with Chameleon Technology to deliver a campaign tailored for a European technology audience:
- Talking Heads Videos: Produced a series of short, insightful interviews with key team members and partners, released in the weeks leading up to the event to build anticipation and establish thought leadership.
- Event Animation: Designed and delivered bespoke animation content to be played on large screens at the Chameleon stand—bringing products and brand messaging to life in a visually engaging way.
- Event Capture & Live Edits: Deployed a full video team onsite to capture key moments, product demos, and visitor interactions. Our editors worked live at the event, turning around high-quality videos for immediate sharing on social channels and internal comms.
I just wanted to say Wow - I love this video! I love the quick bursts of movement and all the contextual filming of Paris and the event. Thank you - you've done a great job.
Multilingual Content Delivery:
Recognising the diverse audience at European Utility Week, we ensured all video and animation content was produced in English, German, Italian, and French. This approach maximised reach and engagement, allowing Chameleon Technology to connect with attendees from across Europe in their native languages. Subtitles and voiceovers were carefully localised to maintain clarity and impact for each market.
- All content was optimised for a pan-European audience, focusing on clarity, accessibility, and visual impact.
- Live editing on-site in Paris ensured rapid turnaround, helping Chameleon maintain momentum and maximise engagement during the event.
- We delivered content after the event, post-event video ensured we maintained momentum and built up engagement for the next event.
FAQs: Event Campaign Production for Technology Companies
How quickly can you deliver event content?
We offer live onsite editing, meaning videos can go live during the event - maximising relevance and engagement.
Can you handle both video and animation for technology audiences?
Yes, we specialise in combining live action and animation, tailored for complex tech products and diverse audiences.
How do you ensure content is accessible for international events?
We focus on clear visuals, concise messaging and can provide multi-language versions or subtitles as needed.