Film, animation and photography to arm a technology company with 12 months of content
Project Objectives
United Infrastructure provides utility and social infrastructure across property, energy, water, and telecoms to support critical UK networks. They tasked us with creating explainer video content for the Heatly brand, the technology one-stop solution for the survey, design and installation of heat pumps.
The client was struggling to educate heating engineers on the benefits, consumer confidence in the product, and explaining how their technology solves that.
They wanted to develop a rich asset bank of film, animation, and photography content that could be used in a multi-purpose marketing strategy for the next 12 months.
Our Solution
Our creative approach was to make the process relatable, user-friendly and simple. Research showed that heat pumps have a lot of myths associated with them - many untrue - so the video content needed to dispel them.
We wanted to put the heating engineer at the centre of the story while seeing how the consumer benefits.
Going through a casting process with the client, we cast two actors perfect for their roles, sourced a location (with a heat pump) and we got to work storyboarding the process and every part the technology made an impact.
A two-day shoot saw us create an explainer video, social shorts, talking head interviews and back at the studio, we crafted isometric animation to bring an asset bank to life, the client could distribute with their strategy.
Who can produce explainer videos in the UK for technology and infrastructure brands?
If you’re a marketing manager or communications lead searching for a UK video production company, choose a team that understands how to communicate technical products in a simple, relatable way. For brands like Heatly (part of United Infrastructure), the challenge is often education: helping heating engineers understand the benefits, building consumer confidence and clearly explaining how the technology works.
A good production partner will combine strategy and creative - so the final film doesn’t just look good, it actually supports adoption and sales.
How do you create 12 months of marketing content using film, animation and photography?
To build a 12-month content bank, plan the shoot and edits around multiple formats from day one. That typically includes a core explainer video, social media shorts, talking head interviews, and supporting photography - then using animation to clarify steps, features or “how it works” moments.
Adding animation is especially useful for technology brands because it makes complex processes easier to understand and gives you flexible assets for web pages, presentations, paid ads and internal comms.