B2C Video Marketing Production

As an award-winning video production company based in Yorkshire, we strive to connect brands with their audiences through compelling, high-quality videos. Whether you are a new business trying to reach your audience for the first time or you have a new product or service that you are desperate for your customers to know about, our creative team will work with you to create a B2C video that ticks all the right boxes. 

With over 50 years of combined experience and over 2500 projects under our belts, we have a solid track record of bringing our clients’ creative vision to life on screen while delivering tangible results for their businesses. At Reel Film, we’re as excited about marketing strategy as we are about explosions in slow motion. Work with us, and we’ll not only guide you through the video production process but also make sure that your completed B2C video is broadcast in all the places where your audience is most likely to see it. 

What is B2C Video Marketing?

B2C, or business-to-consumer, refers to when a business markets its products or services directly to its customers. This is often achieved through targeted advertising campaigns, which is where B2C video marketing comes in.

Unlike B2B video production, which really needs to nail the who, what, why, and how of your business for any potential decision makers, B2C videos give you the freedom to market yourself however you think will most resonate with your customers. Whether that means tugging at their heartstrings with an intimate case study or blowing them away with impressive drone videography, the sky is truly the limit!

Why Choose B2C Video for Your Business?

We understand how competitive the modern marketplace is and how difficult it is for brands to be noticed in the constant stream of adverts served to your customers. Grabbing and then holding your audience's attention is crucial to drive engagement and conversions to your business. However, with so many companies vying for the same customers, making your message heard can feel impossible.

With a powerful B2C video, you can cut through the noise and establish your brand as the dominant voice within its space. At Reel Film, we get to know our clients and their industry before production begins so that when shoot day arrives, their brand message is as clear and engaging as it can possibly be. 

We have worked with over a hundred businesses across a variety of sectors, from food and drink to lifestyle and smart technology. From filming in home kitchens and cosy back gardens to getting shots of lush forests and panoramic skylines, we will do whatever it takes to tell your brand story in the way it ought to be told. Take a look at some of the services we have provided to our existing B2C partners.

Brand Videos

B2C videos are perfect for clarifying your core values and effectively relaying your brand message to your customers. By appealing to the emotions of your audience, you can begin to build a relationship between them and your brand that will motivate them to seek out your product.

For Chameleon Technology, an eco-minded smart technology company that specialises in energy efficiency, we created an image of a green future to promote their consumer brand, ivie. This brand video showcased the convenience of the ivie smartphone app, emphasising its benefits and the brand messaging through numerous stunning nature shots.

Product Videos

There is no better way to show off your product or service than in a focused product video. Whether you are capturing your product in action or using it to create an aspirational vision for your audience, putting the product at the forefront of your B2C video marketing strategy is an efficient and effective way to capture its main features and benefits.

When we worked with the world’s biggest hot tub brand, Jacuzzi, we visited the homes of some of their premium clients around the UK, capturing their products in the most luxurious settings to highlight the brand’s exclusivity and credibility.

Social Media Content

If you are trying to target a specific demographic, curating a B2C video to appear on their social media feed is undoubtedly your best bet. Standing out from the flurry of other content while accommodating shortened user attention spans is vital to ensure you stop your customers in their tracks or, at the very least, lodge your product in the minds of your audience.

When Glorious! Soups asked us to create some social media content to grab the attention of their millennial audience. We produced an explosive B2C video set against evocative music to instil a sense of adventure in only 15 seconds.

We hope our work speaks for itself! Check out our full portfolio. 

Our B2C Video Production Process

Pre-Production: At the start of pre-production, we want to get to know as much as we can about your business, its goals, and your target audience, as well as throw around some initial video ideas. Once we have a grasp on your values and vision, our team of creatives can get to work on storyboards, scripts, actors and filming locations, or character designs if you are opting for an animated video. 

Production: When the time comes to start shooting, we will get ourselves and our equipment to the location bright and early to give us as much time as possible to land those winning shots. 

Post-Production: When filming has wrapped up, our editors begin to compile the raw footage into your completed B2C video. They take care of everything from the colour-grading and motion graphics to the music, sound effects and voiceovers before rendering and resizing your video to optimise it for the relevant platforms. 

Video Marketing: At Reel Film, the work doesn’t stop when the video is complete. As B2C videos are often part of a wider marketing campaign, we will help you create an upload schedule to make sure your video appears in the right place at the right time, to be seen by the right people.