Creating an Employee Value Proposition Video in a Tight Turnaround for Lindt & Sprüngli Canada

Project Objectives

In case you are somehow unfamiliar with these world-leading chocolatiers, Lindt & Sprüngli is the Swiss premium chocolate company best known for producing the iconic LINDOR chocolates. Reel Film has had the pleasure of producing video content for Lindt & Sprüngli across the world, so when their Canada-based team needed an employee value proposition video to engage their employees and attract new talent, they came to us to communicate their message.

With an internal launch planned only four weeks from our first meeting, the team needed a tight turnaround to ensure that their values were accurately represented, for their employees and anyone considering a career with Lindt Canada.  In addition to satisfying the needs of their launch, the content had to double as an evergreen internal video that could be used as part of their Equality, Diversity and Inclusion toolkit.

Our Solution

Given our short timeframe, we felt that combining live-action footage with animated motion graphics would enable us to produce this brand video to the high standards of their existing content, without sacrificing the clarity of their messaging. We started by creating a storyboard for Lindt & Sprüngli to approve, collaborating with the Canada team on the video footage to be captured and the design of our motion graphics. At this stage in the process, Lindt & Sprüngli supplied us with stock footage and corporate imagery to be used in the content, to save time while keeping it consistent with previous campaigns.

Once we had finalised our shot list, we selected the perfect talent from their team to convey their message, and sourced localised voiceover artists to lend authenticity to our compelling script. With our footage and audio in the bag, our editors brought the content together in record time and we delivered the employee value proposition video well within the four-week timescale.

Following its internal launch, Lindt & Sprüngli Canada was eager to report a 156% increase in its team engagement.