Producing PR Campaign Video Assets with Limited Budget for Turo
The more I watch the video, the more I love it. Thanks again for all your work!
Project Objectives
Turo is a fast-growing company changing the face of car hire, just about anywhere! The rental company identified a summer PR campaign to boost brand awareness and their customer base by creating a concept: “The American’s Guide to Driving British”! Aimed at visiting USA travelers already familiar with the brand and providing the British audience with some introductory tongue-in-cheek humour.
When Agency Brazil approached us to work with Turo, we knew we could support with the video creative and social assets to ensure a successful campaign.
Our Solution
We worked with the team to craft an initial creative concept and storyboard based on their campaign. This involved collaboration between the client, the agency and the talent, Freddie Browne.
We refined the storyboard, wrote the script and organised all the props, locations and cars ready for the on-location filming.
After an action-packed (and hilarious!) shoot day, it was time to hit the edit as we brought together one main hero video and separate social assets for the car rental company to use far and wide.
