Supercharging Events with Video Production: Key Takeaways from Our Interactive Networking Workshop

Reel Film and Virtual Approval joined forces to run a hands-on interactive workshop for marketers, event professionals and business owners titled “Supercharged Events & Video” – a collaborative workshop that saw attendees leave with a plan for their next event and a video campaign tailored to make it a success. Here’s what happened, who shared their expertise, and what our delegates took away.

Meet the Speakers

Our two speakers are qualified experts in their field - perfect for supercharging businesses into an immersive experience. 

• Adam (Reel Film): Specialist in video and animation production, helping brands tell their stories through creative content.
• Rachel (Virtual Approval): Expert in live event production, with a track record of delivering immersive experiences for diverse audiences.

Workshop Focus & Topics Covered

The main themes discussed were:

• The anatomy of a successful event: planning, tech, and creativity
• Start with webinars to get going before moving to live in person
• Events generate content, make the most of what you create
• The delegate experience is king, help them foster relationships with others
• Include interactive elements and practical demonstrations
• Use video to elevate events before, during and after the event
• Your video should partly focus on promoting your next event, rather than the one you have just done
• Use video to expand engagement and reach - create FOMO!
• Real-world case studies from both video and events perspectives

Key Learnings for Delegates

• Video amplifies event impact: Delegates saw how pre-event teasers, live streaming, and post-event highlights drive engagement and extend reach.
• Collaboration is key: Seamless teamwork between video and events professionals ensures a smooth experience for attendees and organizers.
• Tech tips: Simple tools and small tweaks (like lighting or sound setup) can dramatically improve both live and recorded content.
• Content repurposing: How to turn a single event into months of valuable marketing assets.
• Audience engagement: Creative use of video content before, during, and after the event to spark conversation and build community.

Closing Thoughts & Next Steps

Thank you to Rachel and the team at Virtual Approval for partnering with us and all the lovely people that came along for a morning or pastries, coffee, newtorking and learning.

Stay tuned for our next workshop, coming soon.