Top Trends in Video Marketing for 2025
Top Trends in Video Marketing for 2025
Do you want to discover the most popular video trends? The fact that you’re reading this likely means that you have already used video as part of your marketing mix and are ready to commission more. Or maybe you are considering it for the first time. Either way, we hope to show you how video trends can spark creativity, engage audiences, and ensure your brand lands its messaging in the right place and at the right time.
This guide will help you stay ahead, utilise the latest video trends, and ultimately achieve success, whether in a brand-building or sales-driven campaign. Let’s jump right in!
Current video trends in 2025
Here are some current video trends in 2025 that many companies have already started implementing into their marketing strategies.
1. Social first
Gen Z is there to be won today.
This isn’t a new trend, but it’s more dominant as every year passes, so we have to include it. The Gen Z audience is not only dominating how we consume social media, but shaping it too.
Social-first film is made for social media but can act as a hook to direct you to other platforms, such as your website, eCommerce site, or event. A social first film might be around 3-30 seconds, leading you to watch a longer 90-second version, but there are many other ways to increase engagement and convert viewers through social.
2. Short form film
Ads are getting shorter and shorter. There’s still a place for your 10-minute mini documentary and 4-minute brand film, but targeted ads are now optimised for 3-60 seconds in length, a significant reduction compared to traditional longer formats.
“Keep it short” is the new saying as our human attention span withers to wanting information in seconds. However, high-end production expectations have not changed, so film companies need to change to accommodate shorter turnaround content – like it’s on tap.
Short-form content is not just a current video trend but also the future of digital advertising. This places a demand on film companies, like Reel Film, to develop innovative strategies that cater to audiences’ habits without compromising production value.
3. User-generated content
You might think it’s a little odd that an expert production company is talking about user-generated content (UGC)…but bear with us.
Platforms are seeing UGC become mainstream media. The popularity of this video format stems from its raw and natural characteristics. Platforms like Instagram, TikTok, and YouTube have transformed everyday individuals into content creators, with many of their UGC videos generating millions of views.
The appeal of UGC is most definitely its authenticity and relatability. Viewers seem to naturally gravitate towards content that feels more genuine, which makes it no surprise that UGC is now even making its way into TV advertising.
This content doesn’t necessarily mean the death of professional content, but it provides an opportunity to work with users to complement brand messaging and values. Companies across a range of sectors can now achieve the best of both worlds – professionalism with a human touch!
4. Silent Video
Did you know that Facebook estimates that 85% of video views on its platform are watched with the sound off?
When was the last time you signed off a video after watching it in silent mode? Silent video is one of our video trends to watch out for. Allowing for silent viewing as part of the creation process is vital to ensure your message is delivered, whether you work in manufacturing, education, healthcare, or any other industry.
Our team is now focused on utilising strong imagery, dynamic animations, and clear visual storytelling techniques to convey messages when it comes to silent video. We’re also open to incorporating captions to guide viewers through the narrative, as well as brand elements (like your logo) to improve recognition and recall.
5. Simplistic animation
We love complex, beautiful, all-singing, all-dancing animations, and they = still have their place in the 2025 video marketing landscape. However, many people have started to want information fast - the more simplistic, the better.
There’s an argument here for beauty versus function, which we won’t fully get into, but people want visuals that appease the eye while quickly informing the brain. Animations can maintain visual appeal without overwhelming viewers, using minimalistic designs and subtle motion to inform as well as entertain. Plus, simple animations typically perform well across a range of devices and platforms, often requiring less processing power and money than more complex content. Win-win!
Our predictions for upcoming trends in video marketing
Now that you have a better idea of the current video trends in 2025, let’s talk about a few upcoming predictions that our team has their eye on.
1. Interactive features will become more prominent
We truly believe that interactive film is about to become the future. What is an interactive film? It takes so many forms, including shoppable video, immersive film, VR, and AR, and aims to involve the viewer in a dynamic way. It can offer personalised experiences and enhance the overall value of the content.
Customers complete 80% of the purchasing process on their own before speaking with a salesperson, according to VISAO. This shows that audiences value increasingly engaging and immersive content to make purchasing choices.
Furthermore, the emergence of advanced video streaming capabilities has enabled more complex forms of interactivity, allowing for integrating features like polls and links within video content. We predict that these features will become even more widespread in the future.
So, if you really want to create a brand video that connects with your audience, consider how you can interact with them.
2. Synthetic worlds will be more widely used
Of all our predicted video trends, this is our favourite – after all, our team loves nothing more than the opportunity to get really creative!
But your video doesn’t need to be ‘out there’ when it comes to incorporating some of the benefits of augmented and virtual reality. What makes synthetic worlds particularly fantastic is their versatility – from simple QR codes to virtualised room sets, the barriers to creating video with these synthetic worlds are fast disappearing.
With VR, users are able to step into a virtual world. On the other hand, AR overlays digital elements in the physical world. With a chance to boost the user experience by making video content more engaging, synthetic worlds have the power to take over our video industry and keep users invested in the long term.
3. AI video will become more sophisticated
You didn’t think we’d leave out AI, did you? Talk of ChatGPT and other forms of AI is on everyone’s lips these days, so it’s no surprise that this type of technology has managed to weave itself into video trends.
We predict that AI will become increasingly involved in video trends in the coming years. AI-powered video editing tools are already making their mark on the industry by speeding up time-consuming processes. Plus, AI-generated content is helping to streamline the process of developing scripts, visuals, and voiceover elements.
Additionally, by analysing user data, AI has the power to create personalised content for viewers based on factors like their past interactions and preferences. This has already started occurring on platforms like YouTube, although we suspect this will get more sophisticated as time goes on.
4. Traditional video editors will remain relevant
Advances in artificial intelligence don’t mean that skilled video editors are packing their jobs in. If anything, AI tools are making it easier for video editors to enter the game, supporting them in their video marketing efforts. This is because there are some areas that AI can’t help with yet – areas that require a human touch. We’ll still need our much-loved videographers, like our own at Reel Film, to capture the emotion and experience of what goes on in front of the camera.
What we’ll hopefully see is a bigger push towards creativity as brands start to understand the importance of standing out amongst an increasingly cluttered field of videos. Now that anyone can post online, it’s become crucial to generate smart ideas that leave a memorable impression.
5. Personalisation will maintain relevance
Personalisation has been an important video trend for many years – but this doesn’t mean it’s going anywhere. Content is becoming more and more individualised, and we can expect video to become more so in the years to come with the help of advancements in technology and data analytics.
For example, dynamic video allows companies to generate personalised adverts tailored to the viewer’s interests, location, and demographics. Furthermore, interactive video content enables viewers to make choices that impact the video’s outcome. This personalisation form creates a unique viewing experience constructed according to each user’s decisions. Pretty cool, right?
6. Shoppable videos will become bigger
Seen a livestream shopping broadcast on social media? We aren’t surprised – they’re pretty much taking over the platform as one of our biggest video trend predictions for the future!
One of the most prominent benefits of shoppable videos is that they create a seamless user experience by allowing someone to purchase a product directly from a video. With a 9x increase in purchase intent, it’s no surprise that this video trend prediction has made our list.
However, shoppable video isn’t just about adding a click-to-shop function in your videos or turning a catalogue into a video. For this type of video to truly convert, it must appeal to a consumer's needs and show how the product meets those needs through great storytelling.
So, we can expect shoppable video to become the standard in the future, whether audiences want to shop on the web, on their favourite social media platform, on an app, or even via email in their inbox.
Ready to implement the latest video trends?
So, there you have it! We hope you’re now a little more clued up on the latest trends in video marketing and can stay ahead of the game when it comes to our calculated predictions.
The video marketing landscape has changed in the past few years. It’s more mobile, more segmented, more vertical, and more silent than ever before. This makes it even more important for businesses to get on top of their video marketing game and stand out from the competition.
If you need help incorporating the latest video trends of 2025 into your marketing campaigns, please don’t hesitate to get in touch with us. Our team would love to discuss your vision and provide expert guidance where needed.
For more video insights, such as reasons to turn a case study into a video and how to audit your video with us, please check out our blog.
