Animation taking a local charity from concept to national award winners
Project Objectives
Simon on the Streets is a small local Yorkshire-based charity who were facing challenges in a tough economic climate and needed support to heighten their voice and develop new fundraising and revenue streams for the charity.
They asked us to create a bespoke animation, crafting the narrative of one of their case studies so they could use it as part of their marketing collateral.
Our Solution
We thought animation would be the order of the day, there are sensitivity issues around putting people on camera, the charity has supported, so we came up with a creative approach to develop a hard-hitting and narrative-driven 2D motion graphics animation.
We wanted to tell the story of Amy through characters but give a real insight into her journey and the challenges she still faces today.
The animation was shortlisted at the 2025 Charity Film Awards and won the Silver award overall.
"The whole team wants to say a massive thank you to everyone at Reel Film for the work they did, the fact that we are now finalists in the Charity Film Awards is credit to the skill and expertise of the Reel Film team who managed to capture the importance of the work we do and shine a light on the issues of homelessness"
