Collide‑X high-impact workwear glove video campaign drives results
Project Objectives
Tilsatec wanted to create a bold, fast-paced video content suite that would keep their Collide‑X (KOROYD impact technology) “top of mind” with a multi-faceted content approach.
To educate a new primary audience in the US, messaging on what makes Collide‑X different - supported by three complementary assets: a high-energy “in use” situational film to prove credibility in the field, an authentic on-camera range overview to walk buyers through each glove and spec and a concise technology explainer that demystifies the KOROYD technology.
Our Solution
The solution we landed on is a three-film content package built to maintain momentum for Collide‑X and educate new audiences: we developed detailed storyboards for each piece, then produced an on-location “in use” shoot on an oil rig to capture bold, high-impact situational footage for a product brand film.
The education video was filmed in a controlled studio setup for clear product walkthroughs, and shooting the technology explainer took place in the KOROYD lab environment in Monaco to credibly demonstrate the tech. All content delivered with full post-production (tight edit, sound polish, and colour grading), plus segmented cutdowns for shorts and social formats to maximise reach and keep the range consistently visible across channels.
Having worked with the Reel Film team for many years now, they are my go-to for video content. Super friendly, organised, creative and energised about everything they do which really shows in the final results which we continue to get good feedback on.
F&Qs
What are the best video types for manufacturing workwear marketing campaigns?
The strongest mix usually includes: an “in use” product video filmed on-site, a short workwear product explainer video covering specs and features and a technology/innovation video to showcase differentiation.
How do workwear brands prove PPE glove performance in video marketing (impact, cut, abrasion)?
Use real working environments, close-up product shots and on-screen spec callouts (e.g., impact level, cut level), supported by simple demonstrations or test-style visuals to make claims feel credible.
Should we film a workwear product video on location or in a studio?
For manufacturing and industrial PPE marketing, combining both works best: location footage builds authenticity and trust, while studio filming delivers clean audio, controlled lighting, and clear product detail.
What is the ideal length for industrial workwear and PPE video ads on LinkedIn and social media?
Plan a 60-second hero video for your website and sales team, plus cutdowns for paid social: 6–15 seconds for awareness and 20–30 seconds for product/spec messaging.
How can manufacturing workwear marketing teams create distributor-ready video content?
Provide a full set of assets: short spec-led cutdowns, vertical formats for mobile, captions for silent viewing and a partner toolkit (download links + usage notes) so distributors can share fast.