Product Video Production

As an award-winning video production company with over 50 years of combined industry experience, we know a thing or two about showcasing our clients’ products and services through engaging and enticing product videos. From the first flicker of an idea to scheduling the release of your finished video across various social media platforms, our dedicated creative team are here to guide you through the product video production process before placing the end product where your audience is most likely to see it. 

After working with hundreds of companies on over 500 projects, our eCommerce product video producers have developed an extensive toolkit for crafting quality video content that enhances the visibility and conversions of our clients. Skilled at adapting to different sectors and brand messages, we immerse ourselves in our clients’ world from the word go to ensure that their product video captures the USP that your customers care about. 

Product videos are a form of commercial advertising that showcase new products and services through informative and aspirational videos. By focusing strictly on your product, this type of video production allows you to highlight the key features that make it desirable to your target audience and differentiate it from any similar products on the market.

Depending on how unique your product is or how specific a service you are offering, you might choose to include a product demo in your video to ensure your audience is in no doubt about how to use it. Whether this means creating an animated video that deconstructs your product on a technical level or showing your product in action alongside glowing testimonials from existing customers, our creative team will tailor their expertise to ensure your product video production appeals to the wants and needs of your target audience. 

Setting your product or service apart from its competitors is tough, especially when you consider all the third-party retailers who are quite happy to undercut you with similar yet inferior versions. Shining a spotlight on your business through product video production allows you to stand out from the crowd while giving you the platform to highlight the features that provide additional value to your target audience. 

While the most obvious benefit to eCommerce product video production is the potential to increase sales with increased exposure, having a high-quality video attached to your campaign is a great way to build trust with your audience. Whether you enlist industry experts to explain the features of your product in a demo video or produce a cinematic showcase of digital effects and dizzying drone videography, your investment in product video production is an extension of your belief in your product.

At Reel Film, our extensive history of video production has seen us working alongside numerous companies across various sectors, from food and drink, lifestyle and leisure, to manufacturing and technology. From straightforward studio shoots to breathtaking panoramas taking in the best of the British Isles and beyond, our crew is game for whatever it takes to present your product or service in its best possible light! 

Here are some of the services we have completed for our existing clients.

Product Demo Videos

There is no better way to convey what your product is or how your service works than through a brief product demo video. While the classic infomercial style is still as effective today, using voice-over and animated graphics allows you to pack plenty of information into your video, giving your target audience an immediate understanding of your product.

When UniGloves, one of the world’s leading safety glove manufacturers, approached us to create video content to go alongside the launch of their reusable safety gloves, we paired shots of their gloves in action with sleek graphics outlining the safety benefits they offered in various industrial environments. 

Testimonial Videos

Allowing your existing customers to do the talking for you is a simple way to gain the trust of your target audience. Capturing candid moments of real people enjoying your product or service will boost the credibility of your brand while creating an aspirational image for potential consumers. 

When we worked with the world’s largest hot tub brand, Jacuzzi, we combined indulgent shots of their customers enjoying their hot tubs with talking head sections in which those same customers could provide honest accounts of their experience with the product. These product video productions nailed the brief, making the Jacuzzi line of products seem more attainable while maintaining their luxurious allure.

Commercial Videos

Bring your product’s story to life with commercial advertising video production. Whatever video length, style, and message you want your audiences to receive, we can put a brief together to meet your goals.

And So To Bed briefed us on generating high-end video and photography content to boost brand awareness and sales. To do this, we worked hard to bring their products to life, dressing stunning room sets and captivating target audiences with perfect combinations of furniture and furnishings.

Social Media Videos

Make boosting your business engagement and attracting new customers a breeze with captivating product video production across social media. We can help reformat your videos to suit different social media platforms, whether you want to show off your product or service on Instagram, Facebook, TikTok, or anything else!

In this product launch, we collaborated with Jacksons of Yorkshire to produce social-friendly video content to promote their Tiger Bloomer bakery product and escalate brand awareness. The team shot a Tiger Tea Party featuring a reading of The Tiger that Came for Tea and was able to engage and interact with families across the UK.

Check out the rest of our work

Pre-production: At the start of every project, we like to learn as much as possible about your product, your business and the goals of your campaign to ensure we are hitting the mark with your product video production. Once we are on the same page, we can begin passing some ideas around before seriously getting to work on scripting, storyboarding, actor and location scouting.

Production: At this point in the process, our team of videographers and directors will start running the show. We will get ourselves, our kit and any actors to the location at a time that works for you, so all you need to do is provide the star of the show – your product!

Post-Production: Once we’ve wrapped on filming, we send the footage across to our editors so they can start assembling your final video. They apply colour grading and sound effects, as well as music, audio, titles and any other motion graphics necessary to complete your product video production to the highest possible standard.

Video Marketing: No video project is truly complete until it has been placed on the right platforms for your target audience to see. After you have approved the final edit, we can reformat the video to suit any social media platforms you would like it to appear on, as well as structure an upload schedule to ensure your video hits the right eyes at the right time!