Arming a global lifestyle brand with 12 months of content to boost sales and marketing
Project Objectives
Jacuzzi is the industry leader in hot tubs and swim spas; they don’t just sell the products, they invented them.
Having worked with Jacuzzi for multiple years, we received a new brief to associate their products with one of their ambassadors, triple Olympic champion, Adam Ramsey-Peaty OBE.
With a new range of Kodiak Ice Baths and Infrared Saunas now part of the product range, Jacuzzi wanted hero video and photography content to boost their marketing efforts across digital and print.
Our Solution
One filming opportunity, two products and a lot of content to get. With a focus on wellbeing and performance, we needed to get this content right.
Working in conjunction with Jacuzzi and Adam’s talent agency, we produced a content plan to humanise the products - ensuring they were fit for everyone, not just an Olympic champion.
Long-form and short-form content was planned as we planned the interviews, moodboards and schedules, as well as a specific imagery shot list, to arm the client with an asset bank across its multi-channel approach.
