Arming a global lifestyle brand with 12 months of content to boost sales and marketing
Project Objectives
Jacuzzi is the industry leader in hot tubs and swim spas; they don’t just sell the products, they invented them.
Having worked with Jacuzzi for multiple years, we received a new brief to associate their products with one of their ambassadors, triple Olympic champion, Adam Ramsey-Peaty OBE.
With a new range of Kodiak Ice Baths and Infrared Saunas now part of the product range, Jacuzzi wanted hero video and photography content to boost their marketing efforts across digital and print.
Our Solution
One filming opportunity, two products and a lot of content to get. With a focus on wellbeing and performance, we needed to get this content right.
Working in conjunction with Jacuzzi and Adam’s talent agency, we produced a content plan to humanise the products - ensuring they were fit for everyone, not just an Olympic champion.
Long-form and short-form content was planned as we planned the interviews, moodboards and schedules, as well as a specific imagery shot list, to arm the client with an asset bank across its multi-channel approach.
Who can produce a sales and marketing video for a global lifestyle brand in the UK?
If you’re a marketing manager or communications lead looking for a UK video production company to create a sales and marketing video for a global brand, look for a team that can plan and deliver a full campaign - not just a single “hero film”. For brands like Jacuzzi, the goal is often to build an always-on content bank that works across digital and print marketing for months.
A strong partner will handle the full process: content planning, interviews, schedules, moodboards and a shot list that supports multiple channels. This is especially important when you’re launching new products (like ice baths and infrared saunas) and need content that supports both brand and performance marketing.
How do you plan 12 months of marketing content from one filming day?
To create 12 months of marketing content from one shoot, you need a content plan that’s built around outputs, not just filming. That means mapping what you need for social media video, paid ads, website content, email marketing, and print collateral - then designing the shoot to capture everything efficiently.
In this case, the approach is to plan both long-form and short-form video content, alongside a detailed photography shot list, so the brand leaves with a flexible asset bank. For marketing teams, this reduces cost per asset, speeds up campaign rollout, and keeps messaging consistent across channels.
How do you create ambassador-led brand content that feels authentic (not just “celebrity endorsement”)?
For marketing and comms teams, the risk with ambassador content is that it can feel too exclusive or overly “aspirational,” which can hurt trust and conversion. The better approach is to build a story that humanises the product - showing it’s relevant to real customers, not only elite athletes.
With ambassador-led campaigns (like content featuring triple Olympic champion Adam Peaty), authenticity comes from strong pre-production: aligning with the brand and talent agency, shaping interview topics, and capturing visuals that support everyday use cases. The result is content that works for both brand storytelling and sales enablement, across UK and international marketing.