Five Ways to Share Your Video Online
A few years ago, video sharing was easy. You create, you upload to a video platform, share it on socials and maybe add it to your website. However, with the influx of creators, the push of AI-created content and the hunger that drives the beast, you are left wondering, where do I go from here? Well, we have done our research and given you some video marketing tips for free!
1. Upload to video platforms
Although flooded, these are still very relevant in today’s consumption world. You must utilise video platforms such as YouTube, especially for your longer-form content (shorts must live there too).
YouTube is one of the largest search engines in the world, and with optimised titles, SEO rich descriptions, time stamps and amazing thumbnails, you are bound to be seen, especially by your audience in your niche.
YouTube Shorts are amazing as well and are direct competition to TikTok and Instagram Reels. So use them. Cut up your longer form videos into bite-sized chunks of engaging, fun or informative content and repost them. Repurposing content is a must and a trick of the trade these days.
2. Share across social media platforms
This is a vital step that falls on top of the above point. Share, share and share again. Post it in Reels, on LinkedIn, on TikTok, on X and even to your stories. The more it is out there, the more likely it is to be seen.
Reels and shorts for content dominate the traffic and engagement world and are worth every second you put into them. Upload them natively (they perform better that way), add a link in bio, or link in comments to the original video (if there is one) and post.
Quick tip of the trade: make your short-form content catchy, quick and impactful. The algorithm loves a share, comment and like. So the more engaging your content is, the more engagement you get, and the better your content will do.
3. Use video in direct marketing
Although this has somewhat fallen off the radar in many ways, it is still an amazing marketing move for B2B sales. Send embedded videos, or links or even better, Loom videos to prospects and watch your close rate go up. Video in direct marketing has a way of being powerful through showing rather than telling your clients what you can do and achieve for them.
Direct video marketing on landing pages is also a great addition, especially if they are relatable and personalised to the person searching for the problem you solve.
Remember, direct video marketing builds stronger customer relationships.
4. Repurpose video into short-form content
This is the way content is going, repurposing and cutting long videos into bits that are quick and easy to digest for the short attention span viewers.
You can get 10-15 clips from a 5-minute video, and if you only do video content, that is already approximately 16 videos, so, depending on your content calendar, that could be a month of content right there.
Repurposing it into smaller bite-sized chunks enables content to be easily shared and reshared across platforms and by users. This maximises ROI from every video produced.
5. Optimise for search and AI discovery
Search and AI discovery are vital to the success of your videos. You need to ensure that your videos are optimised for search and AI discovery through the use of keywords, meta descriptions, captions and, importantly, titles.
The AI algorithm focuses on watch time and also suggests popular videos in chat suggestions. So, prioritise the following: use subtitles and captions, create searchable titles, add keyword-rich descriptions and design strong thumbnails.
Without optimisation, even great videos may never reach the right audience.
A few we haven’t delved into yet (a blog for another day) are: user-generated content, influencer and creator collabs, paid video advertising, community-based sharing and podcast video clips.
There are many ways to get your video content out there. However, we believe the key takeaways are: good quality videos and audio do well, SEO and AI discovery optimisation is vital and repurposing content is a must.
FAQs
What is the best platform to share a business video online?
YouTube remains one of the most powerful platforms for sharing business video content. As the world's second largest search engine, it offers unmatched discoverability - especially when your videos include optimised titles, keyword-rich descriptions, timestamps, and strong thumbnails. For shorter content, YouTube Shorts, Instagram Reels, and LinkedIn are also highly effective for reaching professional and B2B audiences.
How can I make my video easier to find on Google and AI search tools?
To improve visibility on Google and AI-driven discovery platforms, ensure every video has a searchable title, a keyword-rich description, captions or subtitles, and a well-designed thumbnail. AI algorithms also prioritise watch time, so engaging content that holds attention is rewarded with greater reach. Adding meta descriptions to your video's host page further supports search ranking.
How do I get more value from a single video production?
Repurposing is the most cost-effective way to maximise ROI from video. A single five-minute video can yield 10–15 short-form clips suitable for Reels, TikTok, LinkedIn, and YouTube Shorts. Sharing natively across each platform (rather than cross-posting links) improves performance, and embedding video in direct marketing emails or landing pages can also significantly boost conversion rates.
